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Braze Integration

Connect Braze for customer engagement, push notifications, and cross-channel messaging.

Marketing & Engagement< 5 min setupBidirectional, Real-timeSOC 2GDPR
.// Triggers & Actions

What you can automate with Braze.

Connect Braze events to AI agent workflows with pre-built triggers and actions.

Triggers
Campaign Delivered
Fires when a Braze campaign message is delivered.
Custom Event Tracked
Triggers when a custom event is recorded for a user.
User Attribute Changed
Fires when a user profile attribute is updated.
Canvas Step Completed
Triggers when a user completes a Canvas flow step.
Push Notification Opened
Fires when a user opens a push notification.
Actions
Track User
Creates or updates a user profile in Braze.
Track Event
Logs a custom event for a user.
Send Campaign
Triggers a Braze campaign send to specified users.
Send Canvas
Enters a user into a Braze Canvas flow.
Update Subscription
Modifies a user's subscription group status.
.// Data Synced

Data types available through this integration.

User Profiles
Events
Campaign Metrics
Subscription Groups
.// Use Cases

How enterprises use Braze with assistents.

Personalized Engagement

Agents update Braze user profiles with AI-derived insights for hyper-personalized messaging.

Event-Driven Campaigns

Trigger Braze campaigns based on events detected across connected systems.

Engagement Analytics

AI analyzes cross-channel campaign performance and recommends optimization strategies.

.// FAQ

Frequently asked questions.

Does this support Braze Currents?

Yes. The connector can consume Braze Currents data streams for real-time analytics.

Can agents trigger Braze Canvas flows?

Yes. Agents can enter users into Canvas flows and track their progress.

How are Braze API rate limits handled?

The connector manages Braze API rate limits with request queuing and backoff strategies.

.// Get Started

Ready to connect Braze?

Schedule a personalized demo to see how assistentss AI agents integrate with Braze for your organization.