SHEET 01Marketing & Engagement IntegrationBZ

Braze Integration

Connect Braze for customer engagement, push notifications, and cross-channel messaging.

Get a demo All integrations
  • Marketing & Engagement
  • < 5 min setup
  • Bidirectional, Real-time
  • SOC 2
  • GDPR
BrazeSOURCEDataSYNCAgentGOVERNEDActionsOUT
5Event triggers
5Agent actions
4Data types synced
< 5 minTime to connect
SHEET 02Triggers & ActionsI/O

What you can automate with Braze

Connect Braze events to AI agent workflows with pre-built triggers and actions.

IN → Triggers5 events
  • TRG-01

    Campaign Delivered

    Fires when a Braze campaign message is delivered.

  • TRG-02

    Custom Event Tracked

    Triggers when a custom event is recorded for a user.

  • TRG-03

    User Attribute Changed

    Fires when a user profile attribute is updated.

  • TRG-04

    Canvas Step Completed

    Triggers when a user completes a Canvas flow step.

  • TRG-05

    Push Notification Opened

    Fires when a user opens a push notification.

Actions → OUT5 actions
  • ACT-01

    Track User

    Creates or updates a user profile in Braze.

  • ACT-02

    Track Event

    Logs a custom event for a user.

  • ACT-03

    Send Campaign

    Triggers a Braze campaign send to specified users.

  • ACT-04

    Send Canvas

    Enters a user into a Braze Canvas flow.

  • ACT-05

    Update Subscription

    Modifies a user's subscription group status.

SHEET 03Data SyncedBIDIRECTIONAL

Data types available through this integration

Braze sync schemaBidirectional, Real-time
DS-01User Profiles
DS-02Events
DS-03Campaign Metrics
DS-04Subscription Groups
SHEET 04Use CasesFIELD

How enterprises use Braze with assistents

UC-01Live

Personalized Engagement

Agents update Braze user profiles with AI-derived insights for hyper-personalized messaging.

UC-02Live

Event-Driven Campaigns

Trigger Braze campaigns based on events detected across connected systems.

UC-03Live

Engagement Analytics

AI analyzes cross-channel campaign performance and recommends optimization strategies.

SHEET 05Specification NotesFAQ

Questions about the Braze integration

Does this support Braze Currents?

Yes. The connector can consume Braze Currents data streams for real-time analytics.

Can agents trigger Braze Canvas flows?

Yes. Agents can enter users into Canvas flows and track their progress.

How are Braze API rate limits handled?

The connector manages Braze API rate limits with request queuing and backoff strategies.

SHEET 06Related IntegrationsLINKED

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INT-01

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SHEET 07ProductsPRD-01..03

Power your Braze integration with AI agents

PRD-01

Agent Builder

Create AI agents that connect to Braze with natural language — no code required.

Learn more
PRD-02

Workflow Builder

Build multi-step workflows that automate actions across Braze and other systems.

Learn more
PRD-03

Agent Governance

Enforce permissions, audit trails, and compliance on every agent action in Braze.

Learn more
SHEET 08Sign-offREADY

Ready to connect Braze?

Schedule a personalized demo to see how assistents’s AI agents integrate with Braze for your organization.

Get a demo Explore platform
Connector
Braze
Category
Marketing & Engagement
Sync
Bidirectional, Real-time
Setup
< 5 min
Compliance
SOC 2 · GDPR