SHEET 01Marketing & Engagement IntegrationMK

Marketo Integration

Integrate Adobe Marketo Engage for lead management, campaigns, scoring, and marketing automation.

Get a demo All integrations
  • Marketing & Engagement
  • < 5 min setup
  • Bidirectional, Real-time
  • SOC 2
  • GDPR
MarketoSOURCEDataSYNCAgentGOVERNEDActionsOUT
5Event triggers
5Agent actions
4Data types synced
< 5 minTime to connect
SHEET 02Triggers & ActionsI/O

What you can automate with Marketo

Connect Marketo events to AI agent workflows with pre-built triggers and actions.

IN → Triggers5 events
  • TRG-01

    Lead Created

    Fires when a new lead is added to Marketo.

  • TRG-02

    Lead Score Changed

    Triggers when a lead's score is updated.

  • TRG-03

    Email Bounced

    Fires when a marketing email bounces.

  • TRG-04

    Form Filled Out

    Triggers when a Marketo form is submitted.

  • TRG-05

    Campaign Activated

    Fires when a smart campaign is triggered.

Actions → OUT5 actions
  • ACT-01

    Create Lead

    Adds a new lead record to Marketo.

  • ACT-02

    Update Lead Fields

    Modifies field values on an existing lead.

  • ACT-03

    Add to Campaign

    Enrolls a lead in a Marketo smart campaign.

  • ACT-04

    Send Email

    Triggers a Marketo email send to a lead.

  • ACT-05

    Update Lead Score

    Adjusts a lead's engagement score.

SHEET 03Data SyncedBIDIRECTIONAL

Data types available through this integration

Marketo sync schemaBidirectional, Real-time
DS-01Leads & Contacts
DS-02Campaign Data
DS-03Email Metrics
DS-04Form Submissions
SHEET 04Use CasesFIELD

How enterprises use Marketo with assistents

UC-01Live

AI-Powered Lead Scoring

Agents analyze behavior signals and update Marketo lead scores in real time.

UC-02Live

Campaign Performance Intelligence

Surface campaign ROI insights and recommend optimization strategies.

UC-03Live

Lead Routing Automation

Classify and route marketing-qualified leads to sales based on AI scoring.

SHEET 05Specification NotesFAQ

Questions about the Marketo integration

Does this support Marketo custom objects?

Yes. Custom objects in Marketo are accessible for reading and writing through the integration.

Can agents trigger Marketo smart campaigns?

Yes. Agents can request campaigns and add leads to smart campaigns via the Marketo REST API.

How is API rate limiting handled?

The connector manages Marketo API limits automatically with queuing and retry logic.

SHEET 06Related IntegrationsLINKED

Explore more integrations

INT-01

HubSpot

Connect HubSpot CRM to sync contacts, deals, tickets, and marketing data with AI agents.

CRM & Revenue
INT-02

Salesforce

Bidirectional sync with Salesforce CRM for leads, opportunities, accounts, and custom objects.

CRM & Revenue
INT-03

Mailchimp

Integrate Mailchimp for email marketing, audience management, and campaign analytics.

Marketing & Engagement
INT-04

Braze

Connect Braze for customer engagement, push notifications, and cross-channel messaging.

Marketing & Engagement
SHEET 07ProductsPRD-01..03

Power your Marketo integration with AI agents

PRD-01

Agent Builder

Create AI agents that connect to Marketo with natural language — no code required.

Learn more
PRD-02

Workflow Builder

Build multi-step workflows that automate actions across Marketo and other systems.

Learn more
PRD-03

Agent Governance

Enforce permissions, audit trails, and compliance on every agent action in Marketo.

Learn more
SHEET 08Sign-offREADY

Ready to connect Marketo?

Schedule a personalized demo to see how assistents’s AI agents integrate with Marketo for your organization.

Get a demo Explore platform
Connector
Marketo
Category
Marketing & Engagement
Sync
Bidirectional, Real-time
Setup
< 5 min
Compliance
SOC 2 · GDPR