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Marketo Integration

Integrate Adobe Marketo Engage for lead management, campaigns, scoring, and marketing automation.

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Marketing & Engagement< 5 min setupBidirectional, Real-timeSOC 2GDPR
.// Triggers & Actions

What you can automate with Marketo.

Connect Marketo events to AI agent workflows with pre-built triggers and actions.

Triggers
Lead Created
Fires when a new lead is added to Marketo.
Lead Score Changed
Triggers when a lead's score is updated.
Email Bounced
Fires when a marketing email bounces.
Form Filled Out
Triggers when a Marketo form is submitted.
Campaign Activated
Fires when a smart campaign is triggered.
Actions
Create Lead
Adds a new lead record to Marketo.
Update Lead Fields
Modifies field values on an existing lead.
Add to Campaign
Enrolls a lead in a Marketo smart campaign.
Send Email
Triggers a Marketo email send to a lead.
Update Lead Score
Adjusts a lead's engagement score.
.// Data Synced

Data types available through this integration.

Leads & Contacts
Campaign Data
Email Metrics
Form Submissions
.// Use Cases

How enterprises use Marketo with assistents.

AI-Powered Lead Scoring

Agents analyze behavior signals and update Marketo lead scores in real time.

Campaign Performance Intelligence

Surface campaign ROI insights and recommend optimization strategies.

Lead Routing Automation

Classify and route marketing-qualified leads to sales based on AI scoring.

.// FAQ

Frequently asked questions.

Does this support Marketo custom objects?

Yes. Custom objects in Marketo are accessible for reading and writing through the integration.

Can agents trigger Marketo smart campaigns?

Yes. Agents can request campaigns and add leads to smart campaigns via the Marketo REST API.

How is API rate limiting handled?

The connector manages Marketo API limits automatically with queuing and retry logic.

.// Related Integrations

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.// Products

Power your Marketo integration with AI agents.

Agent Builder

Create AI agents that connect to Marketo with natural language — no code required.

Workflow Builder

Build multi-step workflows that automate actions across Marketo and other systems.

Agent Governance

Enforce permissions, audit trails, and compliance on every agent action in Marketo.

.// Get Started

Ready to connect Marketo?

Schedule a personalized demo to see how assistents’s AI agents integrate with Marketo for your organization.

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