PR-01Active
Data Analyst Agent
Pulls campaign, lead, and revenue data. Calculates attribution, cohort value, and channel ROI.
SHEET 01Use CaseMarketing Campaign Performance Analysis
Measure marketing campaign performance and ROI with AI-driven attribution
Unify data from ad platforms, CRM, and web analytics to measure campaign ROI, attribution, and audience engagement. Agents surface what’s working and recommend budget reallocation.
35%improvement in ROAS from better spend allocation
22%increase in attributed revenue due to multi-touch model
4 daysfaster campaign performance reporting (vs. 2 weeks)
12%higher ROI on optimized campaigns vs. baseline
SHEET 02The ChallengePROBLEM
The campaign performance challenge
Marketing teams run campaigns across channels (email, paid ads, social, web) but struggle to measure true ROI and attribute revenue to campaigns. Last-click attribution is flawed; multi-touch models are complex. Campaign spend allocation is based on gut feel rather than data. Cohort analysis takes weeks; seasonal trends are missed. Marketing and sales disagree on lead quality and contribution to pipeline. Budget negotiations are contentious because impact is unclear.
SHEET 03The SolutionASSEMBLY
How assistents automates campaign performance
assistents marketing analyst agent integrates email platforms, ad networks, CRM, and finance data to track campaign performance end-to-end. The agent calculates multi-touch attribution, showing how each campaign contributed to closed deals. Cohort analysis reveals which campaigns drive long-term value vs. one-off conversions. Spend allocation models are optimized automatically. Channel performance is benchmarked against external benchmarks. Real-time dashboards show campaign health and ROI.
PR-02Active
Conversational Agent
Answers marketing questions, explains attribution, recommends spend optimization
PR-03Active
Workflow Agent
Schedules recurring reports, triggers budget alerts, integrates insights into planning systems
SHEET 04How It WorksPIPELINE
How campaign performance agents work
- STEP 01Connect data sources
Email, ad platforms, CRM, and accounting system are connected. Agent accesses campaign and revenue data.
- STEP 02Track campaign activities
Agent logs impressions, clicks, form submissions, and email opens across all channels.
- STEP 03Measure conversions
Agent tracks which leads convert to customers and the revenue they generate.
- STEP 04Calculate attribution
Agent applies multi-touch attribution model, crediting each campaign based on contribution.
- STEP 05Optimize spend
Agent recommends budget allocation changes based on ROI and projected cohort value.
5 steps deploy to production in weeks
SHEET 05Measurable OutcomesMEASURED
Measurable campaign performance outcomes
35%improvement in ROAS from better spend allocation
22%increase in attributed revenue due to multi-touch model
4 daysfaster campaign performance reporting (vs. 2 weeks)
12%higher ROI on optimized campaigns vs. baseline
SHEET 08Sign-offREADY
Ready to see this in action?
Schedule a personalized demo to see how assistents’s AI agents can solve this challenge for your organization.
- Stage
- Discovery to production · 4 weeks
- Deployment
- Cloud · On-premise · Hybrid
- Governance
- Audit trail on every action
- Sheet
- 8 of 8 · Use Case